SEO Maintenance

If you are serious about top keyword rankings and attracting search engine traffic, then a monthly SEO maintenance plan is recommended.

SEO is a an ongoing process and it takes time to achieve top keyword rankings. Therefore it is essential that your rankings are monitored and improved on a regular basis.

My Services

Initially you will need to complile a keyword ranking report for your important search terms. Each month you will check your rankings and recommend or make SEO copy editing changes to improve your search engine positions.

This may include monitoring your web site visitor statistics to review the keyword phrases that people are using to find your site and tweaking your pages for better results. It may also involve competitive analysis to see what secrets your competitors are using to gain higher rankings than you.

In most cases, SEO code or content changes will need to be undertaken by the person or company that is responsible for updating your web site. Make sure you have password access to your site, no editing changes will be undertaken without your permission.

Your Investment

Every web site is different and there is no one price fits all. This will depend on the size of your web site and number of pages to be monitored and improved.

The Benefits

An SEO maintenance plan will ensure that web site optimisation is kept up to date and that rankings are maintained or improved for your important product or service pages.

Regular checking of web site visitor statistics will allow me to test the effectiveness of Internet marketing, search engine optimisation and link building strategies. This is essential for measuring the success of your website and return on investment

Web Site Analytics

I will be writing a series of How you can optimized your website and make money from it….NOT treating your website as a fancy namecard or brochure. Here’s the first part.

Web Site Anaylitcs

To measure success on the Internet, a comprehensive web site analytics and intelligence reporting system is absolutely essential.

Do you know how many web site visitors you get or the search engines and keywords they use to find your site By using a web site analytics application to analyse your user log files, you will be able to measure and improve the effectiveness of your search engine optimisation and Internet marketing strategies.

The different types of information available, include:

• No of visitors each month
• Pages, directories or sections they visit
• Where they come from
• Entry and exit points
• How long they stay
• The number of repeat visitors
• Page views and files downloaded
• Browser types
• Referring sites and URL’s
• Referrals by search engine
• Keywords and phrases used
• Keywords by search engine
• Reports by continent, region or country

Site visitor statistics provide a valuable and in-depth insight into what is happening on your web site and will assist in measuring your web site return on investment.

To use this type of application, you need web site analytics software installed on your web site. This should be able to be provided by your web site development and hosting company.